1

Daily Lying Habits

We started off asking participants how often they typically lie on a daily basis and the results reveal a huge difference between the two genders.

And it’s official: men lie more than women. Men were found to lie more often and more frequently than women, with 50.25% of men lying at least one or more times per day vs 36.69% for women.

On average, the typical Brit was found to tell 30 lies every week, with residents of the Yorkshire and Humber telling the fewest lies, while residents of Greater London were found to lie the most. Purely coincidental where the Houses of Parliament are located, honest.

In terms of lying by profession, senior managers were found to be the most prolific liars, with over 15% admitting to lying between 3-4 times per DAY, while those unemployed were found to be the most honest, with 68.61% claiming they never lie.

Analysing the frequency of lying by gender, the gap between men and women was distinct:

Lying 1-2 times per day
Men 28.83%
Women 25.02%
Lying 3-4 times per day
Men 9.30%
Women 4.29%
Lying 5-6 times per day
Men 3.10%
Women 2.59%
Lying 7-8 times per day
Men 1.10%
Women 0.30%
Connection
All
Men
Women
Parents
70.16%
69.34%
71.25%
Partner
66.73%
66.31%
67.26%
Co-worker
63.61%
64.07%
63.00%
Close Friend
61.65%
63.84%
58.72%
Boss
59.95%
62.70%
56.27%
Family In-Laws
54.45%
56.98%
51.07%
Children
49.35%
47.37%
51.99%
Doctor
37.70%
40.05%
34.56%
Traffic Warden
33.64%
42.33%
22.02%
Police Officer
29.71%
37.76%
18.96%
2

Who Brits Lie To

After establishing the frequency of lying habits, we turn our attention to who Brits feel the most comfortable lying to.

And it would appear that there are a lot of poorly informed parents out there. 70.16% of respondents (combined men and women) admitted to lying to their parents at least once in the past two weeks.

There was a small difference between the genders, men were found to lie to their parents less frequently than women (69.34% vs 71.25% respectively).

Lying to partners came second, with 66.73% of Brits lying at least once to their other half in the past two weeks. Once again, women were found to lie marginally more than men (67.26% vs 66.31%)

Analysis of the full differences between men and women shows that men are more likely to lie to their co-workers, close friends, bosses, family in-laws, doctors, traffic wardens and police officers; whereas women are more likely to lie to their parents, partners and children.

3

Specific Lies to Partners

The juicy part: What are people lying to their romantic partners about? And the answers to the questions in this section are…potentially relationship ending.

According to our nationally representative survey, 7.81% of female respondents admitted to lying to their partner over the biological lineage of their children. Extrapolated, this means there are potentially 2.1 million couples in the UK where the father isn’t the biological one.

While men were found to lie more than women on their whereabouts, infidelity, salary / bonus payments and appearance of their partner, there was one category where women lied more than men: satisfaction in the bedroom.

Almost of third of UK women 31.42% admitted lying to their partner about performance and satisfaction derived from their partner in bed.

In terms of location, women from Greater London were the most likely to lie about partner performance in the bedroom (40% of respondents) while women from the North East are either the most satisfied or the most honest: just 20% admitted to lying about their satisfaction in the bedroom to their romantic partner.

With regards to partner loyalty, despite lying more than women, men are the most likely to stay with their partner if they found out their partner had lied to them over something serious (infidelity, being the father of children and/or money). 26.12% of men would stay with their partner if a serious lie came to light, while just 15.41% of women would stay with theirs.

Analysing the frequency of lying by gender, the gap between men and women was distinct:

Location
All 29.93%
Men 36.49%
Women 24.08%
Appearance
All 26.64%
Men 28.26%
Women 25.20%
Performance and Satisfaction in the bedroom
All 30.10%
Men 28.62%
Women 31.42%
Salary / Bonuses
All 24.11%
Men 27.37%
Women 21.21%
Infidelity
All 20.74%
Men 25.58%
Women 16.43%
4

Worst Lies Quantified

We asked our 2,000 respondents to reveal the worst lie they’ve told and received. The qualitative data results were manually coded for their themes. For example, the following admission: “I didn't cheat with someone” was coded as infidelity while, “I was told someone's relative was in hospital” was classified under the category family tragedy.

The category Saving Face refers to lies such as: “That I could drive and had a car to impress a guy but I didn´t drive nor have a car.” Here the liar is attempting to avoid humiliation or embarrassment and attempting to maintain dignity and preserve their impression.

Our analysis reveals Brit’s believe lying about infidelity is the worst lie of all.

5

Fact or Fiction?

And finally, the final section of our survey asked respondents to answer on what they believed was real and what they believed was fiction.

Starting off with the big issue of our time, just under a third 31.27% of respondents thought climate change was made up, with the biggest sceptics surprisingly being millennials (25-34-year olds 37.65% believe the phenomenon is a lie).

The Moon Landing remains a hot topic among conspiracy theorists and to our surprise, less than half (49.55% of respondents) believe the historical actually happened. What was interesting to note was that the older the age group, the higher the proportion of respondents believe the moon landing was not faked.

It would appear that millennials love a conspiracy theory: along with being the age group most likely to believe the moon landing was fake, they are also the most likely to believe that the planet is controlled by reptilian space lizards (11.45% versus the average of 4.70%). Extrapolated, this data means 2.5 million brits believe in reptilian space overlords.

As the flat earth movement continues to gain momentum, we wanted to see how many brits bought into the theory. Just under 5% of the UK population report stated they believe the earth is flat, equating to 2.28 million Brits.

Event / Statement
All
Men
Women
Climate change
68.73%
64.26%
73.18%
The Moon landing
49.55%
53.05%
46.06%
Tupac is still alive and faked his death
5.34%
5.91%
4.19%
The World is controlled by a group of reptilian lizards
4.70%
5.91%
3.49%
The USA is ruled by the UK through the monarchy
4.35%
6.01%
2.69%
The Earth is flat
4.25%
5.11%
3.39%